About Me...

Profile

Senior Brand and Creative Designer specialising in building bold, cohesive brand identities and delivering high-impact design across digital, print and campaign channels. Experienced as a sole in-house creative, leading brand strategy, pitching to senior stakeholders and executing end-to-end design with precision. Passionate about inclusive, accessible and mobile-first design that combines creative vision with practical delivery.

Skills & Expertise

Illustrator

InDesign

Photoshop

AfterEffects

PremierPro

Figma

Canva

Powerpoint

Acrobat

Vs Code

Design & Strategy

Brand identity & visual systems
Brand guidelines
Campaign & concept design
Digital, print & editorial design
Email & web design
Accessibility, inclusivity & mobile-first design
Stakeholder collaboration & management
Performance-led creative optimisation
Salesforce
HTML/PHP/CSS & Server management

Education

Professional

PMI Project Management | 2025

Print & Digital Media Publication (Adobe InDesign Professional Certification | 2024

Graphic Design & Illustration (Adobe Illustrator Professional Certification) | 2024

Adult Training Facilitation and Training | 2020

Academic

Creative Digital Design DipHE | 2022 – 2025

Film and Television Production BTEC | 2008 – 2010

A/s Film Studies | 2007

10 GCSE's grade A-C | 2005

Professional Experience

Digital Brand Coordinator and Design Lead

Knight Knox Property Investment | Sept 2025 – Jan 2026

Sole in-house creative responsible for brand and creative delivery across all marketing and digital touchpoints.
Developed and pitched three brand identity system concepts to senior leadership; implemented the chosen direction and produced clear, usable brand guidelines.
Owned day-to-day creative output, including brochures, presentations, sales collateral, digital assets and campaign materials.
Designed and built responsive, mobile-first HTML emails and PHP landing pages, with accessibility and inclusive design considered from the outset.
Organised and maintained server-hosted web and email assets, ensuring accurate indexing and accessibility.
Integrated campaign assets with Salesforce using hidden fields and APIs to support lead capture, attribution and reporting.
Delivered campaign-ready assets to media buyers and refined creative output based on performance.
Mentored junior team members to apply brand guidelines consistently and to a high standard.

Creative Digital Designer

interactive investor | Sept 2022 – May 2025

Delivered brand-led creative across employer branding, recruitment marketing, internal communications, events and digital platforms within a regulated financial services environment.
Designed social campaigns, digital and print assets, internal communications, event collateral and motion content.
Helped shape the employer brand by visually communicating culture, values and employee experience across social and digital channels.
Produced recruitment-focused content, achieving record-breaking engagement and click-through rates.
Collaborated with marketing and people teams to ensure creative output aligned with brand and business objectives.
Used engagement and performance data to inform and improve creative decisions.

Previous Marketing, Social Media & Support Roles

Operational Officer, interactive investor | Feb 2021 – Sept 2022

Operational Training Officer, DWP | Jun 2020 – Feb 2021

Customer Service Adviser, Search Consultancy | Mar 2020 – Jun 2020

Operations and Marketing Manager, The Claire Wray Centre | Apr 2019 – Mar 2020

Support Administrator, GMCDP | Jan 2019 – Jun 2019

Social Media Manager/Administrator, Richmond Tea Rooms | Oct 2018 – Feb 2019

Led full rebrand, including visual identity and website launch.
Managed social media, marketing campaigns and operational workflows.
Designed and delivered training materials for staff and learners, including IT upskilling and virtual induction programmes.
Provided administrative, operational and customer service support within recruitment, compliance and high-volume customer environments.

Jennifer Davies