Jennifer Davies
Digital Brand Designer
FAQs
How do you approach a new design brief?
I begin by understanding the objective behind the brief rather than immediately moving into design. This involves clarifying the audience, the message being communicated and the context in which the work will appear. Taking time to understand these factors helps ensure the creative direction supports the real goal of the project.
How do you interrogate a brief before starting work?
I look beyond the surface of the brief to understand the problem the design needs to solve. This often involves asking questions about audience, tone, platform and practical constraints such as brand guidelines or timelines. Clarifying these details early helps shape a more effective creative approach.
How do you develop creative concepts?
Concepts usually begin with research and exploratory sketches before moving into digital experimentation. I test different visual directions to see how typography, colour and composition work together, then refine the strongest idea into a cohesive design system or campaign.
How do you handle creative block?
When I feel creatively stuck, I use an exercise I call “Just for Me”. I temporarily remove constraints such as brand guidelines and create something purely exploratory to spark new ideas. Once an interesting direction emerges, I refine it so it aligns with the brand system and project objectives.
How do you justify your design decisions to stakeholders?
When presenting work, I explain the reasoning behind the design rather than relying on personal preference. Decisions around typography, layout, colour and imagery are linked back to the brief, the audience and the brand guidelines so stakeholders can understand how the creative direction supports the intended outcome.
How do you approach collaboration and feedback during a project?
I see collaboration as an important part of the design process. I share work early where possible so that feedback can shape the direction before designs are finalised. When reviewing feedback, I focus on understanding the underlying objective or concern and refine the design in a way that supports the brief while maintaining a strong visual solution.
How do you present design work to non-design stakeholders?
When presenting to colleagues outside the design team, I focus on the design's purpose rather than technical terminology. Explaining how the work communicates the message and supports the objective helps keep feedback constructive and centred on the design's effectiveness.
Do you mentor colleagues or help maintain brand consistency?
As the sole in-house designer at Knight Knox, I supported colleagues in marketing roles by helping them apply brand guidelines consistently across their work. This included advising the content and CRM teams on layout, typography, colour use and logo placement to ensure creative output remained aligned with the brand system.
What role did you play in the projects shown in this portfolio?
The projects shown reflect different stages of my career. At Knight Knox I worked as the sole in-house designer responsible for concept development and final execution across brand, campaign and marketing materials. Earlier work created at interactive investor was produced as part of a wider design team during my apprenticeship, where I contributed to campaign assets, social content and editorial design.