Jennifer Davies
Digital Brand Designer
Animation, Motion & Video
2025
Tax Year Zen - Breathe iin
interactive investor
Organic Social Short form Video Animation
My Role: Motion Designer and Audio Intergrator
To support interactive investor’s Tax Year End campaign, I created a series of vertical short-form animations designed to reframe tax season through calm, breath-led motion. The concept translated guided breathing into brand-aligned visual systems, offering a quieter tonal alternative within a finance-heavy social feed.
Built for 9:16 mobile-first formats, each animation used radial countdowns, path-based motion, and controlled easing to simulate a natural breathing rhythm. Seamless loop structures were designed to encourage replay and increase dwell time, while minimal typographic animation ensured clarity on small screens.
Ambient audio cues reinforced pacing and immersion, demonstrating how considered motion design can bring calm structure to complex financial messaging.
2025
Apprenticeship Promotional Video Series
interactive investor
Organic Social Short form Video Animation
My Role: Motion Designer and Audio Intergrator
A university-led audio-visual project requiring the creation of three short-form videos explaining key concepts in Creative Digital Design for a non-expert audience. Each piece was tailored to a different platform format: YouTube (16:9), Instagram (1:1) and TikTok/Story (9:16).
The series combined motion graphics, still animation, subtitles and concise scripting to deliver accessible, platform-native storytelling. Each edit was structured around audience behaviour specific to its format, with attention to pacing, visual hierarchy and mobile legibility.
The project was selected by Manchester Metropolitan University for employer outreach and apprenticeship recruitment initiatives, demonstrating its effectiveness beyond academic assessment.
