Jennifer Davies
Digital Brand Designer
2024
Glastonbury Ticket prices through
the years
interative investor
Static Multichannel Organic Social Post
My Role: Senior Designer, Visual Narrative Lead
Impact: Achieved a record-breaking 75.68% click-through rate, the highest of any organic social post, including video content, in interactive investor’s history.
This organic social activation translated the evolution of Glastonbury Festival ticket prices from 1970 to 2024 into a culturally relevant piece of brand storytelling.
Working closely with the Social Media Lead, I developed the concept and led the visual narrative, combining financial insight with a bold, retro-futuristic design language to transform historical price data into an engaging and accessible story.
I structured the carousel using a continuation-led layout, with each frame deliberately referencing the previous and next panel to create visual momentum. This approach was designed to encourage swipe behaviour, increase dwell time and improve content completion, while maintaining clarity and legibility throughout.
Designed with multi-platform performance in mind, the post translated seamlessly across Instagram and LinkedIn, maintaining impact and shareability across both channels.
The result was a 75.68% click-through rate, setting a new performance benchmark for organic social content within the organisation and demonstrating how strategic continuation design and data-led storytelling can drive measurable engagement.