Jennifer Davies
Digital Brand Designer
2024
Putting the ii
in Priide
interative investor
Brand-Led Employee Activation Event
My Role: Creative Lead and Designer
Impact: Recognised individually as a Creative Rising Star finalist at the Prolific North Creative Awards 2025, demonstrating strategic brand leadership, inclusive design judgement and measurable cultural impact.
For interactive investor’s first participation in the Manchester Pride Parade, I led the creative direction and full visual delivery of the employee activation.
The brief required balancing brand integrity with authenticity for the Pride audience. Positioned as a celebration of employees rather than a marketing campaign, the activation needed to feel inclusive, visible and culturally aligned while remaining recognisably ii.
I developed the visual approach and designed all event assets, including fully bespoke staff apparel, flags, banners, parade materials and supporting digital communications. A key strategic decision was shifting the primary apparel from corporate brand blue to white, allowing the rainbow elements to lead visually and strengthening the authenticity of the activation. This direction was supported through research and stakeholder consultation.
The event saw over 80 employees participate and generated strong organic engagement across social channels, reinforcing the organisation’s employer brand and visible commitment to inclusion.